Regularly conducted independent surveys consistently measured more than satisfactory performance of the Digital Displays. View Point has effectively built its Digital Display network which a top analytics firm surveyed as the platform that “provides the most affection” among all in-store promotional tools”. Furthermore, Digital Displays are the biggest influencers amid all in-store options since these have a better way of connecting to consumers by influencing or persuading current and future buying decisions, raising brand or product awareness, and encouraging product loyalty or switching.

• VIEWERSHIP
• RECALL
• INFLUENCE TO BUY

*All measurement surveys were conducted outside store premises, specifically after respondents emerged from the check-out-counters or cashiers.

Viewership was measured by asking the question: "Did you view any of the Digital Display content while you were inside the store?"

*All measurement surveys were conducted outside store premises, specifically after respondents emerged from the check-out-counters or cashiers.

Content recall was measured by asking the respondents (without being prompted or aided): "Can you remember the content shown on the Digital Displays?"

*All measurement surveys were conducted outside store premises, specifically after respondents emerged from the check-out-counters or cashiers.

In measuring influence to buy factor, respondents were asked: "Do the Digital Displays help you decide or influence you on what to purchase?"