We aim to connect the message to the target audience and call them to act on that message.

Regularly conducted independent surveys consistently measured more than satisfactory performance of the Digital Displays. View Point has effectively built its Digital Display network which a top analytics firm surveyed as the platform that “provides the most affection” among all in-store promotional tools”. Furthermore, Digital Displays are the biggest influencers amid all in-store options since these have a better way of connecting to consumers by influencing or persuading current and future buying decisions, raising brand or product awareness, and encouraging product loyalty or switching.

*All measurement surveys were conducted outside store premises, specifically after respondents emerged from the check-out-counters or cashiers.

Content recall was measured by asking the respondents (without being prompted or aided): "Can you remember the content shown on the Digital Displays?"

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