Regularly conducted independent surveys consistently measured more than satisfactory performance of the Digital Displays. View Point has effectively built its Digital Display network which a top analytics firm surveyed as the platform that “provides the most affection” among all in-store promotional tools”. Furthermore, Digital Displays are the biggest influencers amid all in-store options since these have a better way of connecting to consumers by influencing or persuading current and future buying decisions, raising brand or product awareness, and encouraging product loyalty or switching.
*All measurement surveys were conducted outside store premises, specifically after respondents emerged from the check-out-counters or cashiers.
In measuring influence to buy factor, respondents were asked: "Do the Digital Displays help you decide or influence you on what to purchase?"
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