Digital Network

Connecting to the right market in the right place at the right time.

View Point is the sole and exclusive Digital Display operator in major hypermarkets. There are currently 1,400 Digital Displays operating 12 hours daily, reaching approximately 30 million consumers per month in key cities across the archipelago.

Approximately 1,400 Digital Displays are currently installed in the top 37 Carrefour outlets and 39 Hypermart stores nationwide. The Digital Displays are situated along check-out lines, aisles, travelators and express counters.

Among all in-store media, Digital Displays are the biggest influencers. These have a better way of connecting to consumers by influencing buying decisions, raising brand/product awareness, encouraging brand loyalty/switching and persuading future buying decisions. Our Digital Displays connect the message to the target audience and calls them to act on that message.

From its head office in Jakarta, content is aired in all Digital Displays using proprietary software. Digital Displays are strategically located in consumer dense growth areas all over Indonesia: Jakarta, Bogor, Depok, Tangerang, Bekasi, Bandung, Cikarang, Batam, Balikpapan, Banjarmasin, Cilegon, Surabaya, Solo, Semarang, Malang, Palembang, Panakukkang, Makassar, Pekalongan, Pekanbaru, Pointianak, Medan, Jogjakarta and Bali.

The Digital Displays consist of high-definition screens (32”, 40”, 42” and 60”). A media interface unit each armed with proprietary software runs each of the Digital Displays.

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